We're Building the Operating System
for Daily Food in India

Dynamic picture of a cyclist riding downhill

Traditional Meal services lack flexibility. Food apps are expensive. You deserve better.

Coach explaining stuff to an athlete
Coach explaining stuff to an athlete
Coach explaining stuff to an athlete
$0B+

Total Addressable Market

$0B+

Total Addressable Market

$0B+

Total Addressable Market

$0B+

Serviceable Obtainable Market

$0B+

Serviceable Obtainable Market

$0B+

Serviceable Obtainable Market

The Problems We Are Targetting


Cooking is Time Consuming and Stressful for Urban Indians

Daily cooking eats into time meant for work, rest, or growth.

Office goers, students, and working professionals don’t have the energy or resources to cook 2–3 meals daily.

Hiring a cook, or eating out daily isn't sustainable or affordable for most.

Cooking is Time Consuming and Stressful for Urban Indians

Daily cooking eats into time meant for work, rest, or growth.

Office goers, students, and working professionals don’t have the energy or resources to cook 2–3 meals daily.

Hiring a cook, or eating out daily isn't sustainable or affordable for most.

Cooking is Time Consuming and Stressful for Urban Indians

Daily cooking eats into time meant for work, rest, or growth.

Office goers, students, and working professionals don’t have the energy or resources to cook 2–3 meals daily.

Hiring a cook, or eating out daily isn't sustainable or affordable for most.

Home Cooked Food is Hard to Access Consistently

Hostel/PG students and migrants often rely on unhygienic or inconsistent mess food.

No brand has yet taken ownership to standardize food delivery in the recurring, everyday segment.

The biggest hurdle in scaling daily meal is delivery timing and cost, which we solve with batch delivery.

Home Cooked Food is Hard to Access Consistently

Hostel/PG students and migrants often rely on unhygienic or inconsistent mess food.

No brand has yet taken ownership to standardize food delivery in the recurring, everyday segment.

The biggest hurdle in scaling daily meal is delivery timing and cost, which we solve with batch delivery.

Home Cooked Food is Hard to Access Consistently

Hostel/PG students and migrants often rely on unhygienic or inconsistent mess food.

No brand has yet taken ownership to standardize food delivery in the recurring, everyday segment.

The biggest hurdle in scaling daily meal is delivery timing and cost, which we solve with batch delivery.

Food Delivery Apps Are Built for Cravings, Not Daily Needs

Daily delivery through these apps is expensive, unstructured, and unhealthy.

There's no affordability and routine, neither proper subscription model.

The biggest hurdle in scaling daily meal is delivery timing and cost, which we solve with batch delivery.

Food Delivery Apps Are Built for Cravings, Not Daily Needs

Daily delivery through these apps is expensive, unstructured, and unhealthy.

There's no affordability and routine, neither proper subscription model.

The biggest hurdle in scaling daily meal is delivery timing and cost, which we solve with batch delivery.

Food Delivery Apps Are Built for Cravings, Not Daily Needs

Daily delivery through these apps is expensive, unstructured, and unhealthy.

There's no affordability and routine, neither proper subscription model.

The biggest hurdle in scaling daily meal is delivery timing and cost, which we solve with batch delivery.

The Problems We Are Targetting

How We Are Going to Solve It

Concetrated triathlete grayscale
Concetrated triathlete grayscale

The biggest challenge in food delivery is cost and timing, we solve both through batch delivery. Unlike traditional on-demand models that deliver one order per trip, we operate in clustered zones with fixed delivery windows.

Coach explaining something to an athlete
Coach explaining something to an athlete

To accelerate launch and ensure early coverage, we begin by partnering with existing, small scale meal providers who meet our quality and hygiene standards. This gives us immediate access to supply without heavy upfront kitchen investment.

Athlete winning a race
Athlete winning a race

Through a simple app or web interface, users can subscribe, pause meals, swap preferences, and track deliveries. The platform is designed to promote habit, not friction.

Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale
Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale

India is at the cusp of a food-tech shift. As more people migrate to cities for work or education, the traditional family cooked meal is being replaced with convenience based eating. Yet the market still lacks a solution built specifically for routine, recurring meals, the kind that fuel daily life, not just indulgence.

The rise of dual income households, the explosion of gig workers, and the cultural shift toward hustle culture have all led to one outcome: cooking is becoming optional, but eating is not. And despite the abundance of delivery apps, no one is solving this at scale with affordability, trust, and simplicity in mind.

Kartik Pal, Founder