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India is at the cusp of a food-tech shift. As more people migrate to cities for work or education, the traditional family cooked meal is being replaced with convenience based eating. Yet the market still lacks a solution built specifically for routine, recurring meals, the kind that fuel daily life, not just indulgence.
The rise of dual income households, the explosion of gig workers, and the cultural shift toward hustle culture have all led to one outcome: cooking is becoming optional, but eating is not. And despite the abundance of delivery apps, no one is solving this at scale with affordability, trust, and simplicity in mind.
Kartik Pal, Founder
India is at the cusp of a food-tech shift. As more people migrate to cities for work or education, the traditional family cooked meal is being replaced with convenience based eating. Yet the market still lacks a solution built specifically for routine, recurring meals, the kind that fuel daily life, not just indulgence.
The rise of dual income households, the explosion of gig workers, and the cultural shift toward hustle culture have all led to one outcome: cooking is becoming optional, but eating is not. And despite the abundance of delivery apps, no one is solving this at scale with affordability, trust, and simplicity in mind.
Kartik Pal, Founder
India is at the cusp of a food-tech shift. As more people migrate to cities for work or education, the traditional family cooked meal is being replaced with convenience based eating. Yet the market still lacks a solution built specifically for routine, recurring meals, the kind that fuel daily life, not just indulgence.
The rise of dual income households, the explosion of gig workers, and the cultural shift toward hustle culture have all led to one outcome: cooking is becoming optional, but eating is not. And despite the abundance of delivery apps, no one is solving this at scale with affordability, trust, and simplicity in mind.
Kartik Pal, Founder